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MARKETING OF SHIPPING COMPANIES

Name: MARKETING OF SHIPPING COMPANIES
Brand: ΠΛΩΜΑΡΙΤΟΥ ΠΑΡΑΣΚΕΥΗ
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27.26€30.29€

Κωδικός: 385-108083718

Brand: ΠΛΩΜΑΡΙΤΟΥ ΠΑΡΑΣΚΕΥΗ

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Περιγραφή

This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.

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MARKETING OF SHIPPING COMPANIES

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